ESPN has confirmed that the North American Sports Network (NASN) will become ESPN America, from Super Bowl Sunday, February 1, 2009. The network is promising to continue bringing the best of North American sports to fans in Europe and the Middle East.
Coverage of over 800 live and as-live sports events includes Major League Baseball (MLB), National Hockey League (NHL), National Football League (NFL) and NCAA American Football and Basketball. ESPN America also has the rights to the Super Bowl in a number of European territories including Germany, France, the Netherlands and Poland. Key ESPN studio programming is also included.
Mike McKibbin, ESPN Group Marketing Director for Europe, the Middle East and Africa said, “ESPN America’s new brand identity will combine the heroics and drama of American sports. It celebrates the virtues required to excel at these sports, and identifies the athletes’ status as heroes in the eyes of the fan. The channel will consistently deliver unrivalled quality in broadcasting coverage, strengthened by ESPN’s innovation, creativity and position as the worldwide leader in sports.
ESPN acquired NASN in 2007 and has subsequently grown the channel to 14 million households in 43 countries.